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- Email: sales@marketquest.biz
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
According to our latest study, the global Marketing Analytics Software market size was valued at USD 3044.8 million in 2022 and is forecast to a readjusted size of USD 6162.6 million by 2029 with a CAGR of 10.6% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report is a detailed and comprehensive analysis for global Marketing Analytics Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by End User and by Vertical Industry. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Marketing Analytics Software market size and forecasts, in consumption value ($ Million), 2018-2029
Global Marketing Analytics Software market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Marketing Analytics Software market size and forecasts, by End User and by Vertical Industry, in consumption value ($ Million), 2018-2029
Global Marketing Analytics Software market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Marketing Analytics Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Marketing Analytics Software market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Semrush, Looker Data Sciences (Google), Insider. and LeadsRx, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Marketing Analytics Software market is split by End User and by Vertical Industry. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by End User and by Vertical Industry. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by End User
SMEs
Large Enterprises
Market segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
Market segment by players, this report covers
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Marketing Analytics Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Marketing Analytics Software, with revenue, gross margin and global market share of Marketing Analytics Software from 2018 to 2023.
Chapter 3, the Marketing Analytics Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by End User and application, with consumption value and growth rate by End User, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Marketing Analytics Software market forecast, by regions, end user and vertical industry, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Marketing Analytics Software.
Chapter 13, to describe Marketing Analytics Software research findings and conclusion.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
1 Market Overview
1.1 Product Overview and Scope of Marketing Analytics Software
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Marketing Analytics Software by End User
1.3.1 Overview: Global Marketing Analytics Software Market Size by End User: 2018 Versus 2022 Versus 2029
1.3.2 Global Marketing Analytics Software Consumption Value Market Share by End User in 2022
1.3.3 SMEs
1.3.4 Large Enterprises
1.4 Global Marketing Analytics Software Market by Vertical Industry
1.4.1 Overview: Global Marketing Analytics Software Market Size by Vertical Industry: 2018 Versus 2022 Versus 2029
1.4.2 Retail & eCommerce
1.4.3 Banking & Insurance
1.4.4 Media & Entertaiment
1.4.5 Travel & Hospitality
1.4.6 Education
1.4.7 Others
1.5 Global Marketing Analytics Software Market Size & Forecast
1.6 Global Marketing Analytics Software Market Size and Forecast by Region
1.6.1 Global Marketing Analytics Software Market Size by Region: 2018 VS 2022 VS 2029
1.6.2 Global Marketing Analytics Software Market Size by Region, (2018-2029)
1.6.3 North America Marketing Analytics Software Market Size and Prospect (2018-2029)
1.6.4 Europe Marketing Analytics Software Market Size and Prospect (2018-2029)
1.6.5 Asia-Pacific Marketing Analytics Software Market Size and Prospect (2018-2029)
1.6.6 South America Marketing Analytics Software Market Size and Prospect (2018-2029)
1.6.7 Middle East and Africa Marketing Analytics Software Market Size and Prospect (2018-2029)
2 Company Profiles
2.1 HubSpot
2.1.1 HubSpot Details
2.1.2 HubSpot Major Business
2.1.3 HubSpot Marketing Analytics Software Product and Solutions
2.1.4 HubSpot Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.1.5 HubSpot Recent Developments and Future Plans
2.2 Semrush
2.2.1 Semrush Details
2.2.2 Semrush Major Business
2.2.3 Semrush Marketing Analytics Software Product and Solutions
2.2.4 Semrush Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.2.5 Semrush Recent Developments and Future Plans
2.3 Looker Data Sciences (Google)
2.3.1 Looker Data Sciences (Google) Details
2.3.2 Looker Data Sciences (Google) Major Business
2.3.3 Looker Data Sciences (Google) Marketing Analytics Software Product and Solutions
2.3.4 Looker Data Sciences (Google) Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.3.5 Looker Data Sciences (Google) Recent Developments and Future Plans
2.4 Insider.
2.4.1 Insider. Details
2.4.2 Insider. Major Business
2.4.3 Insider. Marketing Analytics Software Product and Solutions
2.4.4 Insider. Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.4.5 Insider. Recent Developments and Future Plans
2.5 LeadsRx
2.5.1 LeadsRx Details
2.5.2 LeadsRx Major Business
2.5.3 LeadsRx Marketing Analytics Software Product and Solutions
2.5.4 LeadsRx Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.5.5 LeadsRx Recent Developments and Future Plans
2.6 SharpSpring
2.6.1 SharpSpring Details
2.6.2 SharpSpring Major Business
2.6.3 SharpSpring Marketing Analytics Software Product and Solutions
2.6.4 SharpSpring Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.6.5 SharpSpring Recent Developments and Future Plans
2.7 OWOX BI
2.7.1 OWOX BI Details
2.7.2 OWOX BI Major Business
2.7.3 OWOX BI Marketing Analytics Software Product and Solutions
2.7.4 OWOX BI Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.7.5 OWOX BI Recent Developments and Future Plans
2.8 Whatagraph BV
2.8.1 Whatagraph BV Details
2.8.2 Whatagraph BV Major Business
2.8.3 Whatagraph BV Marketing Analytics Software Product and Solutions
2.8.4 Whatagraph BV Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.8.5 Whatagraph BV Recent Developments and Future Plans
2.9 Pathmatics (Sensor Tower)
2.9.1 Pathmatics (Sensor Tower) Details
2.9.2 Pathmatics (Sensor Tower) Major Business
2.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Product and Solutions
2.9.4 Pathmatics (Sensor Tower) Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.9.5 Pathmatics (Sensor Tower) Recent Developments and Future Plans
2.10 MoEngage
2.10.1 MoEngage Details
2.10.2 MoEngage Major Business
2.10.3 MoEngage Marketing Analytics Software Product and Solutions
2.10.4 MoEngage Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.10.5 MoEngage Recent Developments and Future Plans
2.11 Emarsys (SAP)
2.11.1 Emarsys (SAP) Details
2.11.2 Emarsys (SAP) Major Business
2.11.3 Emarsys (SAP) Marketing Analytics Software Product and Solutions
2.11.4 Emarsys (SAP) Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.11.5 Emarsys (SAP) Recent Developments and Future Plans
2.12 SALESmanago
2.12.1 SALESmanago Details
2.12.2 SALESmanago Major Business
2.12.3 SALESmanago Marketing Analytics Software Product and Solutions
2.12.4 SALESmanago Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.12.5 SALESmanago Recent Developments and Future Plans
2.13 CleverTap
2.13.1 CleverTap Details
2.13.2 CleverTap Major Business
2.13.3 CleverTap Marketing Analytics Software Product and Solutions
2.13.4 CleverTap Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.13.5 CleverTap Recent Developments and Future Plans
2.14 Act-On Software
2.14.1 Act-On Software Details
2.14.2 Act-On Software Major Business
2.14.3 Act-On Software Marketing Analytics Software Product and Solutions
2.14.4 Act-On Software Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.14.5 Act-On Software Recent Developments and Future Plans
2.15 TapClicks
2.15.1 TapClicks Details
2.15.2 TapClicks Major Business
2.15.3 TapClicks Marketing Analytics Software Product and Solutions
2.15.4 TapClicks Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.15.5 TapClicks Recent Developments and Future Plans
2.16 Ometria
2.16.1 Ometria Details
2.16.2 Ometria Major Business
2.16.3 Ometria Marketing Analytics Software Product and Solutions
2.16.4 Ometria Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.16.5 Ometria Recent Developments and Future Plans
2.17 Adverity
2.17.1 Adverity Details
2.17.2 Adverity Major Business
2.17.3 Adverity Marketing Analytics Software Product and Solutions
2.17.4 Adverity Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.17.5 Adverity Recent Developments and Future Plans
2.18 Optimove
2.18.1 Optimove Details
2.18.2 Optimove Major Business
2.18.3 Optimove Marketing Analytics Software Product and Solutions
2.18.4 Optimove Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.18.5 Optimove Recent Developments and Future Plans
2.19 Funnel
2.19.1 Funnel Details
2.19.2 Funnel Major Business
2.19.3 Funnel Marketing Analytics Software Product and Solutions
2.19.4 Funnel Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
2.19.5 Funnel Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Marketing Analytics Software Revenue and Share by Players (2018-2023)
3.2 Market Share Analysis (2022)
3.2.1 Market Share of Marketing Analytics Software by Company Revenue
3.2.2 Top 3 Marketing Analytics Software Players Market Share in 2022
3.2.3 Top 6 Marketing Analytics Software Players Market Share in 2022
3.3 Marketing Analytics Software Market: Overall Company Footprint Analysis
3.3.1 Marketing Analytics Software Market: Region Footprint
3.3.2 Marketing Analytics Software Market: Company Product Type Footprint
3.3.3 Marketing Analytics Software Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by End User
4.1 Global Marketing Analytics Software Consumption Value and Market Share by End User (2018-2023)
4.2 Global Marketing Analytics Software Market Forecast by End User (2024-2029)
5 Market Size Segment by Vertical Industry
5.1 Global Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2023)
5.2 Global Marketing Analytics Software Market Forecast by Vertical Industry (2024-2029)
6 North America
6.1 North America Marketing Analytics Software Consumption Value by End User (2018-2029)
6.2 North America Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
6.3 North America Marketing Analytics Software Market Size by Country
6.3.1 North America Marketing Analytics Software Consumption Value by Country (2018-2029)
6.3.2 United States Marketing Analytics Software Market Size and Forecast (2018-2029)
6.3.3 Canada Marketing Analytics Software Market Size and Forecast (2018-2029)
6.3.4 Mexico Marketing Analytics Software Market Size and Forecast (2018-2029)
7 Europe
7.1 Europe Marketing Analytics Software Consumption Value by End User (2018-2029)
7.2 Europe Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
7.3 Europe Marketing Analytics Software Market Size by Country
7.3.1 Europe Marketing Analytics Software Consumption Value by Country (2018-2029)
7.3.2 Germany Marketing Analytics Software Market Size and Forecast (2018-2029)
7.3.3 France Marketing Analytics Software Market Size and Forecast (2018-2029)
7.3.4 United Kingdom Marketing Analytics Software Market Size and Forecast (2018-2029)
7.3.5 Russia Marketing Analytics Software Market Size and Forecast (2018-2029)
7.3.6 Italy Marketing Analytics Software Market Size and Forecast (2018-2029)
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Software Consumption Value by End User (2018-2029)
8.2 Asia-Pacific Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
8.3 Asia-Pacific Marketing Analytics Software Market Size by Region
8.3.1 Asia-Pacific Marketing Analytics Software Consumption Value by Region (2018-2029)
8.3.2 China Marketing Analytics Software Market Size and Forecast (2018-2029)
8.3.3 Japan Marketing Analytics Software Market Size and Forecast (2018-2029)
8.3.4 South Korea Marketing Analytics Software Market Size and Forecast (2018-2029)
8.3.5 India Marketing Analytics Software Market Size and Forecast (2018-2029)
8.3.6 Southeast Asia Marketing Analytics Software Market Size and Forecast (2018-2029)
8.3.7 Australia Marketing Analytics Software Market Size and Forecast (2018-2029)
9 South America
9.1 South America Marketing Analytics Software Consumption Value by End User (2018-2029)
9.2 South America Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
9.3 South America Marketing Analytics Software Market Size by Country
9.3.1 South America Marketing Analytics Software Consumption Value by Country (2018-2029)
9.3.2 Brazil Marketing Analytics Software Market Size and Forecast (2018-2029)
9.3.3 Argentina Marketing Analytics Software Market Size and Forecast (2018-2029)
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Software Consumption Value by End User (2018-2029)
10.2 Middle East & Africa Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
10.3 Middle East & Africa Marketing Analytics Software Market Size by Country
10.3.1 Middle East & Africa Marketing Analytics Software Consumption Value by Country (2018-2029)
10.3.2 Turkey Marketing Analytics Software Market Size and Forecast (2018-2029)
10.3.3 Saudi Arabia Marketing Analytics Software Market Size and Forecast (2018-2029)
10.3.4 UAE Marketing Analytics Software Market Size and Forecast (2018-2029)
11 Market Dynamics
11.1 Marketing Analytics Software Market Drivers
11.2 Marketing Analytics Software Market Restraints
11.3 Marketing Analytics Software Trends Analysis
11.4 Porters Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
11.5 Influence of COVID-19 and Russia-Ukraine War
11.5.1 Influence of COVID-19
11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
12.1 Marketing Analytics Software Industry Chain
12.2 Marketing Analytics Software Upstream Analysis
12.3 Marketing Analytics Software Midstream Analysis
12.4 Marketing Analytics Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer
List of Tables
Table 1. Global Marketing Analytics Software Consumption Value by End User, (USD Million), 2018 & 2022 & 2029
Table 2. Global Marketing Analytics Software Consumption Value by Vertical Industry, (USD Million), 2018 & 2022 & 2029
Table 3. Global Marketing Analytics Software Consumption Value by Region (2018-2023) & (USD Million)
Table 4. Global Marketing Analytics Software Consumption Value by Region (2024-2029) & (USD Million)
Table 5. HubSpot Company Information, Head Office, and Major Competitors
Table 6. HubSpot Major Business
Table 7. HubSpot Marketing Analytics Software Product and Solutions
Table 8. HubSpot Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 9. HubSpot Recent Developments and Future Plans
Table 10. Semrush Company Information, Head Office, and Major Competitors
Table 11. Semrush Major Business
Table 12. Semrush Marketing Analytics Software Product and Solutions
Table 13. Semrush Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 14. Semrush Recent Developments and Future Plans
Table 15. Looker Data Sciences (Google) Company Information, Head Office, and Major Competitors
Table 16. Looker Data Sciences (Google) Major Business
Table 17. Looker Data Sciences (Google) Marketing Analytics Software Product and Solutions
Table 18. Looker Data Sciences (Google) Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 19. Looker Data Sciences (Google) Recent Developments and Future Plans
Table 20. Insider. Company Information, Head Office, and Major Competitors
Table 21. Insider. Major Business
Table 22. Insider. Marketing Analytics Software Product and Solutions
Table 23. Insider. Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 24. Insider. Recent Developments and Future Plans
Table 25. LeadsRx Company Information, Head Office, and Major Competitors
Table 26. LeadsRx Major Business
Table 27. LeadsRx Marketing Analytics Software Product and Solutions
Table 28. LeadsRx Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 29. LeadsRx Recent Developments and Future Plans
Table 30. SharpSpring Company Information, Head Office, and Major Competitors
Table 31. SharpSpring Major Business
Table 32. SharpSpring Marketing Analytics Software Product and Solutions
Table 33. SharpSpring Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 34. SharpSpring Recent Developments and Future Plans
Table 35. OWOX BI Company Information, Head Office, and Major Competitors
Table 36. OWOX BI Major Business
Table 37. OWOX BI Marketing Analytics Software Product and Solutions
Table 38. OWOX BI Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 39. OWOX BI Recent Developments and Future Plans
Table 40. Whatagraph BV Company Information, Head Office, and Major Competitors
Table 41. Whatagraph BV Major Business
Table 42. Whatagraph BV Marketing Analytics Software Product and Solutions
Table 43. Whatagraph BV Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 44. Whatagraph BV Recent Developments and Future Plans
Table 45. Pathmatics (Sensor Tower) Company Information, Head Office, and Major Competitors
Table 46. Pathmatics (Sensor Tower) Major Business
Table 47. Pathmatics (Sensor Tower) Marketing Analytics Software Product and Solutions
Table 48. Pathmatics (Sensor Tower) Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 49. Pathmatics (Sensor Tower) Recent Developments and Future Plans
Table 50. MoEngage Company Information, Head Office, and Major Competitors
Table 51. MoEngage Major Business
Table 52. MoEngage Marketing Analytics Software Product and Solutions
Table 53. MoEngage Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 54. MoEngage Recent Developments and Future Plans
Table 55. Emarsys (SAP) Company Information, Head Office, and Major Competitors
Table 56. Emarsys (SAP) Major Business
Table 57. Emarsys (SAP) Marketing Analytics Software Product and Solutions
Table 58. Emarsys (SAP) Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 59. Emarsys (SAP) Recent Developments and Future Plans
Table 60. SALESmanago Company Information, Head Office, and Major Competitors
Table 61. SALESmanago Major Business
Table 62. SALESmanago Marketing Analytics Software Product and Solutions
Table 63. SALESmanago Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 64. SALESmanago Recent Developments and Future Plans
Table 65. CleverTap Company Information, Head Office, and Major Competitors
Table 66. CleverTap Major Business
Table 67. CleverTap Marketing Analytics Software Product and Solutions
Table 68. CleverTap Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 69. CleverTap Recent Developments and Future Plans
Table 70. Act-On Software Company Information, Head Office, and Major Competitors
Table 71. Act-On Software Major Business
Table 72. Act-On Software Marketing Analytics Software Product and Solutions
Table 73. Act-On Software Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 74. Act-On Software Recent Developments and Future Plans
Table 75. TapClicks Company Information, Head Office, and Major Competitors
Table 76. TapClicks Major Business
Table 77. TapClicks Marketing Analytics Software Product and Solutions
Table 78. TapClicks Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 79. TapClicks Recent Developments and Future Plans
Table 80. Ometria Company Information, Head Office, and Major Competitors
Table 81. Ometria Major Business
Table 82. Ometria Marketing Analytics Software Product and Solutions
Table 83. Ometria Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 84. Ometria Recent Developments and Future Plans
Table 85. Adverity Company Information, Head Office, and Major Competitors
Table 86. Adverity Major Business
Table 87. Adverity Marketing Analytics Software Product and Solutions
Table 88. Adverity Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 89. Adverity Recent Developments and Future Plans
Table 90. Optimove Company Information, Head Office, and Major Competitors
Table 91. Optimove Major Business
Table 92. Optimove Marketing Analytics Software Product and Solutions
Table 93. Optimove Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 94. Optimove Recent Developments and Future Plans
Table 95. Funnel Company Information, Head Office, and Major Competitors
Table 96. Funnel Major Business
Table 97. Funnel Marketing Analytics Software Product and Solutions
Table 98. Funnel Marketing Analytics Software Revenue (USD Million), Gross Margin and Market Share (2018-2023)
Table 99. Funnel Recent Developments and Future Plans
Table 100. Global Marketing Analytics Software Revenue (USD Million) by Players (2018-2023)
Table 101. Global Marketing Analytics Software Revenue Share by Players (2018-2023)
Table 102. Breakdown of Marketing Analytics Software by Company Type (Tier 1, Tier 2, and Tier 3)
Table 103. Market Position of Players in Marketing Analytics Software, (Tier 1, Tier 2, and Tier 3), Based on Revenue in 2022
Table 104. Head Office of Key Marketing Analytics Software Players
Table 105. Marketing Analytics Software Market: Company Product Type Footprint
Table 106. Marketing Analytics Software Market: Company Product Application Footprint
Table 107. Marketing Analytics Software New Market Entrants and Barriers to Market Entry
Table 108. Marketing Analytics Software Mergers, Acquisition, Agreements, and Collaborations
Table 109. Global Marketing Analytics Software Consumption Value (USD Million) by End User (2018-2023)
Table 110. Global Marketing Analytics Software Consumption Value Share by End User (2018-2023)
Table 111. Global Marketing Analytics Software Consumption Value Forecast by End User (2024-2029)
Table 112. Global Marketing Analytics Software Consumption Value by Vertical Industry (2018-2023)
Table 113. Global Marketing Analytics Software Consumption Value Forecast by Vertical Industry (2024-2029)
Table 114. North America Marketing Analytics Software Consumption Value by End User (2018-2023) & (USD Million)
Table 115. North America Marketing Analytics Software Consumption Value by End User (2024-2029) & (USD Million)
Table 116. North America Marketing Analytics Software Consumption Value by Vertical Industry (2018-2023) & (USD Million)
Table 117. North America Marketing Analytics Software Consumption Value by Vertical Industry (2024-2029) & (USD Million)
Table 118. North America Marketing Analytics Software Consumption Value by Country (2018-2023) & (USD Million)
Table 119. North America Marketing Analytics Software Consumption Value by Country (2024-2029) & (USD Million)
Table 120. Europe Marketing Analytics Software Consumption Value by End User (2018-2023) & (USD Million)
Table 121. Europe Marketing Analytics Software Consumption Value by End User (2024-2029) & (USD Million)
Table 122. Europe Marketing Analytics Software Consumption Value by Vertical Industry (2018-2023) & (USD Million)
Table 123. Europe Marketing Analytics Software Consumption Value by Vertical Industry (2024-2029) & (USD Million)
Table 124. Europe Marketing Analytics Software Consumption Value by Country (2018-2023) & (USD Million)
Table 125. Europe Marketing Analytics Software Consumption Value by Country (2024-2029) & (USD Million)
Table 126. Asia-Pacific Marketing Analytics Software Consumption Value by End User (2018-2023) & (USD Million)
Table 127. Asia-Pacific Marketing Analytics Software Consumption Value by End User (2024-2029) & (USD Million)
Table 128. Asia-Pacific Marketing Analytics Software Consumption Value by Vertical Industry (2018-2023) & (USD Million)
Table 129. Asia-Pacific Marketing Analytics Software Consumption Value by Vertical Industry (2024-2029) & (USD Million)
Table 130. Asia-Pacific Marketing Analytics Software Consumption Value by Region (2018-2023) & (USD Million)
Table 131. Asia-Pacific Marketing Analytics Software Consumption Value by Region (2024-2029) & (USD Million)
Table 132. South America Marketing Analytics Software Consumption Value by End User (2018-2023) & (USD Million)
Table 133. South America Marketing Analytics Software Consumption Value by End User (2024-2029) & (USD Million)
Table 134. South America Marketing Analytics Software Consumption Value by Vertical Industry (2018-2023) & (USD Million)
Table 135. South America Marketing Analytics Software Consumption Value by Vertical Industry (2024-2029) & (USD Million)
Table 136. South America Marketing Analytics Software Consumption Value by Country (2018-2023) & (USD Million)
Table 137. South America Marketing Analytics Software Consumption Value by Country (2024-2029) & (USD Million)
Table 138. Middle East & Africa Marketing Analytics Software Consumption Value by End User (2018-2023) & (USD Million)
Table 139. Middle East & Africa Marketing Analytics Software Consumption Value by End User (2024-2029) & (USD Million)
Table 140. Middle East & Africa Marketing Analytics Software Consumption Value by Vertical Industry (2018-2023) & (USD Million)
Table 141. Middle East & Africa Marketing Analytics Software Consumption Value by Vertical Industry (2024-2029) & (USD Million)
Table 142. Middle East & Africa Marketing Analytics Software Consumption Value by Country (2018-2023) & (USD Million)
Table 143. Middle East & Africa Marketing Analytics Software Consumption Value by Country (2024-2029) & (USD Million)
Table 144. Marketing Analytics Software Raw Material
Table 145. Key Suppliers of Marketing Analytics Software Raw Materials
List of Figures
Figure 1. Marketing Analytics Software Picture
Figure 2. Global Marketing Analytics Software Consumption Value by End User, (USD Million), 2018 & 2022 & 2029
Figure 3. Global Marketing Analytics Software Consumption Value Market Share by End User in 2022
Figure 4. SMEs
Figure 5. Large Enterprises
Figure 6. Global Marketing Analytics Software Consumption Value by End User, (USD Million), 2018 & 2022 & 2029
Figure 7. Marketing Analytics Software Consumption Value Market Share by Vertical Industry in 2022
Figure 8. Retail & eCommerce Picture
Figure 9. Banking & Insurance Picture
Figure 10. Media & Entertaiment Picture
Figure 11. Travel & Hospitality Picture
Figure 12. Education Picture
Figure 13. Others Picture
Figure 14. Global Marketing Analytics Software Consumption Value, (USD Million): 2018 & 2022 & 2029
Figure 15. Global Marketing Analytics Software Consumption Value and Forecast (2018-2029) & (USD Million)
Figure 16. Global Market Marketing Analytics Software Consumption Value (USD Million) Comparison by Region (2018 & 2022 & 2029)
Figure 17. Global Marketing Analytics Software Consumption Value Market Share by Region (2018-2029)
Figure 18. Global Marketing Analytics Software Consumption Value Market Share by Region in 2022
Figure 19. North America Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 20. Europe Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 21. Asia-Pacific Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 22. South America Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 23. Middle East and Africa Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 24. Global Marketing Analytics Software Revenue Share by Players in 2022
Figure 25. Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) in 2022
Figure 26. Global Top 3 Players Marketing Analytics Software Market Share in 2022
Figure 27. Global Top 6 Players Marketing Analytics Software Market Share in 2022
Figure 28. Global Marketing Analytics Software Consumption Value Share by End User (2018-2023)
Figure 29. Global Marketing Analytics Software Market Share Forecast by End User (2024-2029)
Figure 30. Global Marketing Analytics Software Consumption Value Share by Vertical Industry (2018-2023)
Figure 31. Global Marketing Analytics Software Market Share Forecast by Vertical Industry (2024-2029)
Figure 32. North America Marketing Analytics Software Consumption Value Market Share by End User (2018-2029)
Figure 33. North America Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2029)
Figure 34. North America Marketing Analytics Software Consumption Value Market Share by Country (2018-2029)
Figure 35. United States Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 36. Canada Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 37. Mexico Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 38. Europe Marketing Analytics Software Consumption Value Market Share by End User (2018-2029)
Figure 39. Europe Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2029)
Figure 40. Europe Marketing Analytics Software Consumption Value Market Share by Country (2018-2029)
Figure 41. Germany Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 42. France Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 43. United Kingdom Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 44. Russia Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 45. Italy Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 46. Asia-Pacific Marketing Analytics Software Consumption Value Market Share by End User (2018-2029)
Figure 47. Asia-Pacific Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2029)
Figure 48. Asia-Pacific Marketing Analytics Software Consumption Value Market Share by Region (2018-2029)
Figure 49. China Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 50. Japan Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 51. South Korea Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 52. India Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 53. Southeast Asia Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 54. Australia Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 55. South America Marketing Analytics Software Consumption Value Market Share by End User (2018-2029)
Figure 56. South America Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2029)
Figure 57. South America Marketing Analytics Software Consumption Value Market Share by Country (2018-2029)
Figure 58. Brazil Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 59. Argentina Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 60. Middle East and Africa Marketing Analytics Software Consumption Value Market Share by End User (2018-2029)
Figure 61. Middle East and Africa Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2029)
Figure 62. Middle East and Africa Marketing Analytics Software Consumption Value Market Share by Country (2018-2029)
Figure 63. Turkey Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 64. Saudi Arabia Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 65. UAE Marketing Analytics Software Consumption Value (2018-2029) & (USD Million)
Figure 66. Marketing Analytics Software Market Drivers
Figure 67. Marketing Analytics Software Market Restraints
Figure 68. Marketing Analytics Software Market Trends
Figure 69. Porters Five Forces Analysis
Figure 70. Manufacturing Cost Structure Analysis of Marketing Analytics Software in 2022
Figure 71. Manufacturing Process Analysis of Marketing Analytics Software
Figure 72. Marketing Analytics Software Industrial Chain
Figure 73. Methodology
Figure 74. Research Process and Data Source
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