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The Outdoor Advertising market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.
According to our latest research, the global Outdoor Advertising size is estimated to be USD 39870 million in 2026 from USD 34410 million in 2020, with a change XX% between 2020 and 2021. The global Outdoor Advertising market size is expected to grow at a CAGR of 3.8% for the next five years.
Market segmentation
Outdoor Advertising market is split by Type and by Application. For the period 2016-2026, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type, covers
Billboards
Transit Advertising
Street Furniture
Alternative Media
Market segment by Application, can be divided into
Financial
Real Estate
Furniture
Other
Market segment by players, this report covers
Clear Channel Outdoor
JCDecaux
Lamar Advertising
Outfront Media
Stroer Media
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 12 chapters:
Chapter 1, to describe Outdoor Advertising product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top players of Outdoor Advertising, with revenue, gross margin and global market share of Outdoor Advertising from 2019 to 2021.
Chapter 3, the Outdoor Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by type and application, with revenue and growth rate by type, application, from 2016 to 2026.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2016 to 2021.and Outdoor Advertising market forecast, by regions, type and application, with revenue, from 2021 to 2026.
Chapter 11 and 12, to describe Outdoor Advertising research findings and conclusion, appendix and data source.
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
1 Market Overview
1.1 Product Overview and Scope of Outdoor Advertising
1.2 Classification of Outdoor Advertising by Type
1.2.1 Overview: Global Outdoor Advertising Market Size by Type: 2020 Versus 2021 Versus 2026
1.2.2 Global Outdoor Advertising Revenue Market Share by Type in 2020
1.2.3 Billboards
1.2.4 Transit Advertising
1.2.5 Street Furniture
1.2.6 Alternative Media
1.3 Global Outdoor Advertising Market by Application
1.3.1 Overview: Global Outdoor Advertising Market Size by Application: 2020 Versus 2021 Versus 2026
1.3.2 Financial
1.3.3 Real Estate
1.3.4 Furniture
1.3.5 Other
1.4 Global Outdoor Advertising Market Size & Forecast
1.5 Global Outdoor Advertising Market Size and Forecast by Region
1.5.1 Global Outdoor Advertising Market Size by Region: 2016 VS 2021 VS 2026
1.5.2 Global Outdoor Advertising Market Size by Region, (2016-2021)
1.5.3 North America Outdoor Advertising Market Size and Prospect (2016-2026)
1.5.4 Europe Outdoor Advertising Market Size and Prospect (2016-2026)
1.5.5 Asia-Pacific Outdoor Advertising Market Size and Prospect (2016-2026)
1.5.6 South America Outdoor Advertising Market Size and Prospect (2016-2026)
1.5.7 Middle East and Africa Outdoor Advertising Market Size and Prospect (2016-2026)
1.6 Market Drivers, Restraints and Trends
1.6.1 Outdoor Advertising Market Drivers
1.6.2 Outdoor Advertising Market Restraints
1.6.3 Outdoor Advertising Trends Analysis
2 Company Profiles
2.1 Clear Channel Outdoor
2.1.1 Clear Channel Outdoor Details
2.1.2 Clear Channel Outdoor Major Business
2.1.3 Clear Channel Outdoor Outdoor Advertising Product and Solutions
2.1.4 Clear Channel Outdoor Outdoor Advertising Revenue, Gross Margin and Market Share (2019-2021)
2.1.5 Clear Channel Outdoor Recent Developments and Future Plans
2.2 JCDecaux
2.2.1 JCDecaux Details
2.2.2 JCDecaux Major Business
2.2.3 JCDecaux Outdoor Advertising Product and Solutions
2.2.4 JCDecaux Outdoor Advertising Revenue, Gross Margin and Market Share (2019-2021)
2.2.5 JCDecaux Recent Developments and Future Plans
2.3 Lamar Advertising
2.3.1 Lamar Advertising Details
2.3.2 Lamar Advertising Major Business
2.3.3 Lamar Advertising Outdoor Advertising Product and Solutions
2.3.4 Lamar Advertising Outdoor Advertising Revenue, Gross Margin and Market Share (2019-2021)
2.3.5 Lamar Advertising Recent Developments and Future Plans
2.4 Outfront Media
2.4.1 Outfront Media Details
2.4.2 Outfront Media Major Business
2.4.3 Outfront Media Outdoor Advertising Product and Solutions
2.4.4 Outfront Media Outdoor Advertising Revenue, Gross Margin and Market Share (2019-2021)
2.4.5 Outfront Media Recent Developments and Future Plans
2.5 Stroer Media
2.5.1 Stroer Media Details
2.5.2 Stroer Media Major Business
2.5.3 Stroer Media Outdoor Advertising Product and Solutions
2.5.4 Stroer Media Outdoor Advertising Revenue, Gross Margin and Market Share (2019-2021)
2.5.5 Stroer Media Recent Developments and Future Plans
3 Market Competition, by Players
3.1 Global Outdoor Advertising Revenue and Share by Players (2019-2021)
3.2 Market Concentration Rate
3.2.1 Top 3 Outdoor Advertising Players Market Share
3.2.2 Top 10 Outdoor Advertising Players Market Share
3.2.3 Market Competition Trend
3.3 Outdoor Advertising Players Head Office, Products and Services Provided
3.4 Mergers & Acquisitions
3.5 New Entrants and Expansion Plans
4 Market Size Segment by Type
4.1 Global Outdoor Advertising Revenue and Market Share by Type (2016-2021)
4.2 Global Outdoor Advertising Market Forecast by Type (2021-2026)
5 Market Size Segment by Application
5.1 Global Outdoor Advertising Revenue Market Share by Application (2016-2021)
5.2 Outdoor Advertising Market Forecast by Application (2021-2026)
6 North America by Country, by Type, and by Application
6.1 North America Outdoor Advertising Revenue by Type (2016-2026)
6.2 North America Outdoor Advertising Revenue by Application (2016-2026)
6.3 North America Outdoor Advertising Market Size by Country
6.3.1 North America Outdoor Advertising Revenue by Country (2016-2026)
6.3.2 United States Outdoor Advertising Market Size and Forecast (2016-2026)
6.3.3 Canada Outdoor Advertising Market Size and Forecast (2016-2026)
6.3.4 Mexico Outdoor Advertising Market Size and Forecast (2016-2026)
7 Europe by Country, by Type, and by Application
7.1 Europe Outdoor Advertising Revenue by Type (2016-2026)
7.2 Europe Outdoor Advertising Revenue by Application (2016-2026)
7.3 Europe Outdoor Advertising Market Size by Country
7.3.1 Europe Outdoor Advertising Revenue by Country (2016-2026)
7.3.2 Germany Outdoor Advertising Market Size and Forecast (2016-2026)
7.3.3 France Outdoor Advertising Market Size and Forecast (2016-2026)
7.3.4 United Kingdom Outdoor Advertising Market Size and Forecast (2016-2026)
7.3.5 Russia Outdoor Advertising Market Size and Forecast (2016-2026)
7.3.6 Italy Outdoor Advertising Market Size and Forecast (2016-2026)
8 Asia-Pacific by Region, by Type, and by Application
8.1 Asia-Pacific Outdoor Advertising Revenue by Type (2016-2026)
8.2 Asia-Pacific Outdoor Advertising Revenue by Application (2016-2026)
8.3 Asia-Pacific Outdoor Advertising Market Size by Region
8.3.1 Asia-Pacific Outdoor Advertising Revenue by Region (2016-2026)
8.3.2 China Outdoor Advertising Market Size and Forecast (2016-2026)
8.3.3 Japan Outdoor Advertising Market Size and Forecast (2016-2026)
8.3.4 South Korea Outdoor Advertising Market Size and Forecast (2016-2026)
8.3.5 India Outdoor Advertising Market Size and Forecast (2016-2026)
8.3.6 Southeast Asia Outdoor Advertising Market Size and Forecast (2016-2026)
8.3.7 Australia Outdoor Advertising Market Size and Forecast (2016-2026)
9 South America by Country, by Type, and by Application
9.1 South America Outdoor Advertising Revenue by Type (2016-2026)
9.2 South America Outdoor Advertising Revenue by Application (2016-2026)
9.3 South America Outdoor Advertising Market Size by Country
9.3.1 South America Outdoor Advertising Revenue by Country (2016-2026)
9.3.2 Brazil Outdoor Advertising Market Size and Forecast (2016-2026)
9.3.3 Argentina Outdoor Advertising Market Size and Forecast (2016-2026)
10 Middle East & Africa by Country, by Type, and by Application
10.1 Middle East & Africa Outdoor Advertising Revenue by Type (2016-2026)
10.2 Middle East & Africa Outdoor Advertising Revenue by Application (2016-2026)
10.3 Middle East & Africa Outdoor Advertising Market Size by Country
10.3.1 Middle East & Africa Outdoor Advertising Revenue by Country (2016-2026)
10.3.2 Turkey Outdoor Advertising Market Size and Forecast (2016-2026)
10.3.3 Saudi Arabia Outdoor Advertising Market Size and Forecast (2016-2026)
10.3.4 UAE Outdoor Advertising Market Size and Forecast (2016-2026)
11 Research Findings and Conclusion
12 Appendix
12.1 Methodology
12.2 Research Process and Data Source
12.3 Disclaimer
List of Tables
Table 1. Global Outdoor Advertising Revenue by Type, (USD Million), 2020 VS 2021 VS 2026
Table 2. Global Outdoor Advertising Revenue by Application, (USD Million), 2020 VS 2021 VS 2026
Table 3. Global Market Outdoor Advertising Revenue (Million USD) Comparison by Region (2016 VS 2021 VS 2026)
Table 4. Global Outdoor Advertising Revenue (USD Million) by Region (2016-2021)
Table 5. Global Outdoor Advertising Revenue Market Share by Region (2021-2026)
Table 6. Clear Channel Outdoor Corporate Information, Head Office, and Major Competitors
Table 7. Clear Channel Outdoor Major Business
Table 8. Clear Channel Outdoor Outdoor Advertising Product and Solutions
Table 9. Clear Channel Outdoor Outdoor Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 10. JCDecaux Corporate Information, Head Office, and Major Competitors
Table 11. JCDecaux Major Business
Table 12. JCDecaux Outdoor Advertising Product and Solutions
Table 13. JCDecaux Outdoor Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 14. Lamar Advertising Corporate Information, Head Office, and Major Competitors
Table 15. Lamar Advertising Major Business
Table 16. Lamar Advertising Outdoor Advertising Product and Solutions
Table 17. Lamar Advertising Outdoor Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 18. Outfront Media Corporate Information, Head Office, and Major Competitors
Table 19. Outfront Media Major Business
Table 20. Outfront Media Outdoor Advertising Product and Solutions
Table 21. Outfront Media Outdoor Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 22. Stroer Media Corporate Information, Head Office, and Major Competitors
Table 23. Stroer Media Major Business
Table 24. Stroer Media Outdoor Advertising Product and Solutions
Table 25. Stroer Media Outdoor Advertising Revenue (USD Million), Gross Margin and Market Share (2019-2021)
Table 26. Global Outdoor Advertising Revenue (USD Million) by Players (2019-2021)
Table 27. Global Outdoor Advertising Revenue Share by Players (2019-2021)
Table 28. Breakdown of Outdoor Advertising by Company Type (Tier 1, Tier 2 and Tier 3)
Table 29. Outdoor Advertising Players Head Office, Products and Services Provided
Table 30. Outdoor Advertising Mergers & Acquisitions in the Past Five Years
Table 31. Outdoor Advertising New Entrants and Expansion Plans
Table 32. Global Outdoor Advertising Revenue (USD Million) by Type (2016-2021)
Table 33. Global Outdoor Advertising Revenue Share by Type (2016-2021)
Table 34. Global Outdoor Advertising Revenue Forecast by Type (2021-2026)
Table 35. Global Outdoor Advertising Revenue by Application (2016-2021)
Table 36. Global Outdoor Advertising Revenue Forecast by Application (2021-2026)
Table 37. North America Outdoor Advertising Revenue by Type (2016-2021) & (USD Million)
Table 38. North America Outdoor Advertising Revenue by Type (2021-2026) & (USD Million)
Table 39. North America Outdoor Advertising Revenue by Application (2016-2021) & (USD Million)
Table 40. North America Outdoor Advertising Revenue by Application (2021-2026) & (USD Million)
Table 41. North America Outdoor Advertising Revenue by Country (2016-2021) & (USD Million)
Table 42. North America Outdoor Advertising Revenue by Country (2021-2026) & (USD Million)
Table 43. Europe Outdoor Advertising Revenue by Type (2016-2021) & (USD Million)
Table 44. Europe Outdoor Advertising Revenue by Type (2021-2026) & (USD Million)
Table 45. Europe Outdoor Advertising Revenue by Application (2016-2021) & (USD Million)
Table 46. Europe Outdoor Advertising Revenue by Application (2021-2026) & (USD Million)
Table 47. Europe Outdoor Advertising Revenue by Country (2016-2021) & (USD Million)
Table 48. Europe Outdoor Advertising Revenue by Country (2021-2026) & (USD Million)
Table 49. Asia-Pacific Outdoor Advertising Revenue by Type (2016-2021) & (USD Million)
Table 50. Asia-Pacific Outdoor Advertising Revenue by Type (2021-2026) & (USD Million)
Table 51. Asia-Pacific Outdoor Advertising Revenue by Application (2016-2021) & (USD Million)
Table 52. Asia-Pacific Outdoor Advertising Revenue by Application (2021-2026) & (USD Million)
Table 53. Asia-Pacific Outdoor Advertising Revenue by Region (2016-2021) & (USD Million)
Table 54. Asia-Pacific Outdoor Advertising Revenue by Region (2021-2026) & (USD Million)
Table 55. South America Outdoor Advertising Revenue by Type (2016-2021) & (USD Million)
Table 56. South America Outdoor Advertising Revenue by Type (2021-2026) & (USD Million)
Table 57. South America Outdoor Advertising Revenue by Application (2016-2021) & (USD Million)
Table 58. South America Outdoor Advertising Revenue by Application (2021-2026) & (USD Million)
Table 59. South America Outdoor Advertising Revenue by Country (2016-2021) & (USD Million)
Table 60. South America Outdoor Advertising Revenue by Country (2021-2026) & (USD Million)
Table 61. Middle East & Africa Outdoor Advertising Revenue by Type (2016-2021) & (USD Million)
Table 62. Middle East & Africa Outdoor Advertising Revenue by Type (2021-2026) & (USD Million)
Table 63. Middle East & Africa Outdoor Advertising Revenue by Application (2016-2021) & (USD Million)
Table 64. Middle East & Africa Outdoor Advertising Revenue by Application (2021-2026) & (USD Million)
Table 65. Middle East & Africa Outdoor Advertising Revenue by Country (2016-2021) & (USD Million)
Table 66. Middle East & Africa Outdoor Advertising Revenue by Country (2021-2026) & (USD Million)
List of Figures
Figure 1. Outdoor Advertising Picture
Figure 2. Global Outdoor Advertising Revenue Market Share by Type in 2020
Figure 3. Billboards
Figure 4. Transit Advertising
Figure 5. Street Furniture
Figure 6. Alternative Media
Figure 7. Outdoor Advertising Revenue Market Share by Application in 2020
Figure 8. Financial Picture
Figure 9. Real Estate Picture
Figure 10. Furniture Picture
Figure 11. Other Picture
Figure 12. Global Outdoor Advertising Revenue, (USD Million): 2020 VS 2021 VS 2026
Figure 13. Global Outdoor Advertising Revenue and Forecast (2016-2026) & (USD Million)
Figure 14. Global Outdoor Advertising Revenue Market Share by Region (2016-2026)
Figure 15. Global Outdoor Advertising Revenue Market Share by Region in 2020
Figure 16. North America Outdoor Advertising Revenue (USD Million) and Growth Rate (2016-2026)
Figure 17. Europe Outdoor Advertising Revenue (USD Million) and Growth Rate (2016-2026)
Figure 18. Asia-Pacific Outdoor Advertising Revenue (USD Million) and Growth Rate (2016-2026)
Figure 19. South America Outdoor Advertising Revenue (USD Million) and Growth Rate (2016-2026)
Figure 20. Middle East and Africa Outdoor Advertising Revenue (USD Million) and Growth Rate (2016-2026)
Figure 21. Outdoor Advertising Market Drivers
Figure 22. Outdoor Advertising Market Restraints
Figure 23. Outdoor Advertising Market Trends
Figure 24. Clear Channel Outdoor Recent Developments and Future Plans
Figure 25. JCDecaux Recent Developments and Future Plans
Figure 26. Lamar Advertising Recent Developments and Future Plans
Figure 27. Outfront Media Recent Developments and Future Plans
Figure 28. Stroer Media Recent Developments and Future Plans
Figure 29. Global Outdoor Advertising Revenue Share by Players in 2020
Figure 30. Outdoor Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
Figure 31. Global Top 3 Players Outdoor Advertising Revenue Market Share in 2020
Figure 32. Global Top 10 Players Outdoor Advertising Revenue Market Share in 2020
Figure 33. Key Players Market Share Trend (Top 3 Market Share: 2019 VS 2020 VS 2021)
Figure 34. Global Outdoor Advertising Revenue Share by Type in 2020
Figure 35. Global Outdoor Advertising Market Share Forecast by Type (2021-2026)
Figure 36. Global Outdoor Advertising Revenue Share by Application in 2020
Figure 37. Global Outdoor Advertising Market Share Forecast by Application (2021-2026)
Figure 38. North America Outdoor Advertising Sales Market Share by Type (2016-2026)
Figure 39. North America Outdoor Advertising Sales Market Share by Application (2016-2026)
Figure 40. North America Outdoor Advertising Revenue Market Share by Country (2016-2026)
Figure 41. United States Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 42. Canada Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 43. Mexico Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 44. Europe Outdoor Advertising Sales Market Share by Type (2016-2026)
Figure 45. Europe Outdoor Advertising Sales Market Share by Application (2016-2026)
Figure 46. Europe Outdoor Advertising Revenue Market Share by Country (2016-2026)
Figure 47. Germany Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 48. France Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 49. United Kingdom Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 50. Russia Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 51. Italy Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 52. Asia-Pacific Outdoor Advertising Sales Market Share by Type (2016-2026)
Figure 53. Asia-Pacific Outdoor Advertising Sales Market Share by Application (2016-2026)
Figure 54. Asia-Pacific Outdoor Advertising Revenue Market Share by Region (2016-2026)
Figure 55. China Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 56. Japan Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 57. South Korea Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 58. India Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 59. Southeast Asia Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 60. Australia Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 61. South America Outdoor Advertising Sales Market Share by Type (2016-2026)
Figure 62. South America Outdoor Advertising Sales Market Share by Application (2016-2026)
Figure 63. South America Outdoor Advertising Revenue Market Share by Country (2016-2026)
Figure 64. Brazil Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 65. Argentina Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 66. Middle East and Africa Outdoor Advertising Sales Market Share by Type (2016-2026)
Figure 67. Middle East and Africa Outdoor Advertising Sales Market Share by Application (2016-2026)
Figure 68. Middle East and Africa Outdoor Advertising Revenue Market Share by Country (2016-2026)
Figure 69. Turkey Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 70. Saudi Arabia Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 71. UAE Outdoor Advertising Revenue and Growth Rate (2016-2026) & (USD Million)
Figure 72. Methodology
Figure 73. Research Process and Data Source
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